Private Wine Tours

Frequently Asked Questions

Welcome to the Wine Line!

California’s most unique wine tasting tour service has just become better! Now offering Private and Exclusively Personalized tours!

For our Private Tours, your party gets personally chauffeured in one of our comfortable, air-conditioned passenger vans to your choice of over 400 San Luis Obispo County or 200 Santa Barbara County wineries depending upon which region you have chosen. No other service offers you and your party such an expansive selection of wineries and options for you to behold the Wine Country!

Frequently asked questions:

* Please see our temporary “Hop on, Hop Off” service modifications for COVID-19. *

We offer a door to door, private and personalized wine tasting tour service. As opposed to limos or other charter services, you just pay a set fee for the day. The meter isn’t running, wasting the money you should be spending on wine. Private tours run daily (not always available on Saturdays).

* Please see our temporary “Hop on, Hop Off” service modifications for COVID-19. *

We let you set your pace and create your own itinerary from all of the area wineries in your chosen region.  Whether you want to visit any of the roughly 350 Paso Robles’ wineries, or the almost 100 others in SLO County, or down in the Santa Barbara wine country with close to 200 between the Santa Ynez Valley and the Santa Rita Hills, the Private Tour puts you in command.  You can either pre-plan your itinerary and your driver will take you accordingly, call audibles throughout the day, or we can tailor an itinerary to your desires.  Either way, you make the calls, relax and we handle the rest.

Our Private Tours have a sliding rate. As the group size goes up, the price per person, goes down, except Saturdays, if/when available.

For Paso Robles/SLO wine country: The weekday pricing is $109.95pp for up to three, $104.95pp up to six, $99.95pp for seven or more; Saturday, and holidays, only if available, may have a minimum number of people and a surcharge of $20pp (or more). We do add an 20% gratuity for all Private Tours. San Luis Obispo and Coastal tours may have additional destination charges. Please contact for Saturday availability and details.  This does not include lunch ($15pp) or tasting fees at the chosen wineries.

TEMP. UNAVAILABLE-For Santa Barbara wine country: The weekday pricing is $129.95pp for up to three, $119.95pp up to six, $109.95pp for seven or more; Saturday pricing, only if available, may have a surcharge of $20pp. We do add an 20% gratuity for all Private Tours. Santa Barbara City and Lompoc tours may have additional destination charges. Please contact for Saturday availability and details.

We are a door to door service!  We pick you up at your accommodations, whether it’s a Paso Robles hotel, San Luis Obispo B&B, Morro Bay Inn, or Pismo Beach Airbnb, or whatever. Pick up and return within Paso Robles, Templeton or Atascadero city limits is included. Outside regions are first to be picked up and last to be returned. Additional location charges apply for outside areas (per group, added on the total, NOT per person) as follows:

• Arroyo Grande – $85
• Avila Beach – $70
• Cambria – $60
• Cayucos – $60
• Creston – $40
• Lake Nacimiento/Heritage Ranch – $40
• Los Osos – $90
• Morro Bay – $60
• Oceano – $100
• Paso Robles-Rural (Cripple Creek/Camp 8/Geneseo Rds; Adelaida area) – $30
• Pismo Beach – $75
• San Luis Obispo – $60
• San Miguel (City Limits) – $30
• San Simeon – $80
• Santa Margarita (Town Limits) – $40
• Shell Beach – $70
• Templeton Countryside – $30
• If your pick up city is not listed we may not pick up there. Oceano is the furthest south we can go. Please contact us to inquire about different pick up cities.

Pick ups are generally scheduled for 10:30am or later (you decide) and we will begin your return from the last winery at approximately 4-4:30pm (depending upon where your last winery visit is logistically).

You will visit 4-5 wineries in your day, depending upon where you are picked up, which wineries are on your itinerary, how long you stay at each winery and what you do for lunch.

Tasting fees are not necessarily included in your tour. However, many of the wineries in the region are complimentary for our customers, most charge $15-$45 but waive it if you purchase a certain amount of wine and the remainder don’t waive it with purchase. We can advise of the specific tasting fees upon request after the Private Tour reservation  has been submitted.

While it’s not “free wine tasting,” tasting fees ARE included in our All-Inclusive package* which includes lunch and tasting fees at your choice of 4 of these following wineries (subject to change without notice):

West side – Broken Earth Winery, Croad Vineyards, Dark Star Cellars, Doce Robles Winery, Grey Wolf Winery/Barton Family, Hunt Cellars, Midnight Cellars, Red Soles Winery, SummerWood, Windward Vineyards or Zin Alley; Tin City/Ramada Drive (Tasting Rooms Only; NOT Vineyard properties) – Al Lago Wines (F-Su or by appt), Anglim, Brian Benson (F-Su or by appt), Broken Earth Winery, Cordant/Nelle (Th-M or by appt), Kaleidos (F-Su or by appt), Powell Mountain (F-Su or by appt) or Seven Oxen Estate (F-M or by appt)

East side – Bianchi, Eberle Winery, Glunz Family, Le Vigne Winery, Paris Valley Road, Penman Springs (Th-M), Rails Nap (F-Su), Steinbeck Vineyards, Via Vega (F-Su or by appt) or Vina Robles

*The All-Inclusive fare is an additional $80pp (plus gratuity).

Which wineries would you like to visit? We service over 400 premier Paso Robles, SLO and Coastal wineries and over 200 in the Santa Barbara wine country.  The choice is yours!

We can provide lunch for $15-$20pp.  Please review the menus for Paso Robles and Santa Barbara. You can also bring your own picnic and we’ll carry it in our cooler and help you pick a nice vineyard to enjoy it.  There are just a few options for food service at the wineries so that will depend upon your itinerary and can certainly be arranged.

For parties of 7 or more, we are required to make appointments with the wineries. We will create an itinerary, based upon your requests, or our recommendations, and will call to make the appointments.

Yes, we do allow clean and well behaved dogs to “hop on” for our Paso Robles wine tasting tours.  The little buddy MUST sit on their human’s laps or between their legs, NOT ON THE SEATS, be leashed in hand at all times, and we ask that you thoroughly brush him/her prior to the tour. Also, it is MANDATORY for you to notify us  that you will be bringing a dog WHEN YOU MAKE your reservation, either online in the comments section or directly over the phone, as we need to notify the wineries and/or book dog-friendly wineries.Dogs brought on the day of service without prior approval may not be accepted either on our tour or at scheduled wineries. Lastly, please bear in mind our $300 clean up fee for any “mess” which can include excessive dog hair or otherwise. Most, but not all, of the Paso Robles wineries are dog friendly as well (note: we may not service all on our Semi-Private tours).

Please see our COVID-19 Protocols and Policies page for up-to-date information on service changes.


Cancellation policy: 72 hour notice for groups of 6 or less and 2 weeks for groups of 7 or more. Should you cancel prior to these time frames there is no fee, however, afterward we will hold you responsible for the entire amount. Please note, should your group reduce in size you will be held responsible for those seats if we are not notified within the above referenced time frames.

Intoxication: We are here to help you have a wonderful day and we are certain you are going to, although we do ask that you be mindful of your consumption. Should we observe, or be notified by a tasting room server, that anyone in your party is becoming too intoxicated to continue we reserve the right to return to you to your accommodations without refund. Additionally, there will be a $300 cleaning fee for any “mess” made by anyone in your party inside the van.

How it Works

For the ultimate in freedom and flexibility, choose our Private Tour! As opposed to limos or other charter services, where the meter is running all day, wasting the money you should be spending on wine, for ours you just pay a set fee for the entire day.

A Private Tour with The Wine Line is exclusively personalized and completely private.  The driver and vehicle are dedicated to you for the day and you can go to any wineries you choose in the entire Paso Robles or San Luis Obispo region.  With our Private Tours you can set your pace and create your own itinerary or we can tailor an itinerary to your particular desires.

How to Hop On… 1, 2, 3!

1Select your desired region.
We have a number of experiences in Paso Robles and Santa Barbara. Pick your region and experience, and later your tour type.
2Choose Your Private Tour.
Select the Private Tour option for your personalized touring day in your desired region.
3 We pick you up.
We will follow your itinerary, or make recommendations, either way, you’re in charge as to how your day goes!