Private Wine Tours

Frequently Asked Questions

Welcome to the Wine Line!

California’s most unique wine tasting tour service has just become better! Now offering Private and Exclusively Personalized tours!

For our Private Tours, your party gets personally chauffeured in one of our comfortable, air-conditioned passenger vans to your choice of over 400 San Luis Obispo County or 200 Santa Barbara County wineries depending upon which region you have chosen. No other service offers you and your party such an expansive selection of wineries and options for you to behold the Wine Country!

Frequently asked questions:

What’s different about the Private Tours on The Wine Line from other tour services?

We offer a door to door, private and personalized wine tasting tour service. As opposed to limos or other charter services, you just pay a set fee for the day. The meter isn’t running, wasting the money you should be spending on wine. Private tours run daily (not always available on Saturdays).

How does it work?

We let you set your pace and create your own itinerary from all of the area wineries in your chosen region.  Whether you want to visit any of the roughly 350 Paso Robles’ wineries, or the almost 100 others in SLO County, or down in the Santa Barbara wine country with close to 200 between the Santa Ynez Valley and the Santa Rita Hills, the Private Tour puts you in command.  You can either pre-plan your itinerary and your driver will take you accordingly, call audibles throughout the day, or we can tailor an itinerary to your desires.  Either way, you make the calls, relax and we handle the rest.

How much is a Pivate Tour in Paso Robles Wine Country?

Our Private Tours have a sliding rate. As the group size goes up, the price per person, goes down, except Saturdays, if/when available.

For Paso Robles/SLO wine country: The weekday pricing is $109.95pp for up to three, $104.95pp up to six, $99.95pp for seven or more; Saturday, and holidays, only if available, may have a minimum number of people and a surcharge of $20pp (or more). We do add an 20% gratuity for all Private Tours. San Luis Obispo and Coastal tours may have additional destination charges. Please contact for Saturday availability and details.

For Santa Barbara wine country: The weekday pricing is $129.95pp for up to three, $119.95pp up to six, $109.95pp for seven or more; Saturday pricing, only if available, may have a surcharge of $20pp. We do add an 20% gratuity for all Private Tours. Santa Barbara City and Lompoc tours may have additional destination charges. Please contact for Saturday availability and details.

What time are pick ups and what time does the day end?

Pick ups are generally scheduled for 10:30am or later (you decide) and we will begin your return from the last winery at approximately 4-4:30pm (depending upon where your last winery visit is logistically).

How many wineries will I visit?

You will visit 4-5 wineries in your day, depending upon where you are picked up, which wineries are on your itinerary, how long you stay at each winery and what you do for lunch.

Are the tasting fees included?

Tasting fees are not necessarily included in your tour. However, many of the wineries in the region are complimentary for our customers, most charge $10-$30 but waive it if you purchase wine and the remainder are typically $5-20 but don’t waive it with purchase. We can advise of the specific tasting fees upon request or confirmation of the itinerary.

Which wineries do you service?

Which wineries would you like to visit? We service over 400 premier Paso Robles, SLO and Coastal wineries and over 200 in the Santa Barbara wine country.  The choice is yours!

Is lunch included?

We can provide lunch for $15pp.  Please review the menus for Paso Robles and Santa Barbara. You can also bring your own picnic and we’ll carry it in our cooler and help you pick a nice vineyard to enjoy it.  There are just a few options for food service at the wineries so that will depend upon your itinerary and can certainly be arranged.

What about large groups?

For parties of 7 or more, we are required to make appointments with the wineries. We will create an itinerary, based upon your requests, or our recommendations, and will call to make the appointments.

Is the tour “pet friendly’?

Yes, we do allow well behaved dogs to sit on their human’s laps or between their legs. Please keep in mind our $300 clean up fee for any “mess.” Most of the wineries are dog friendly as well.

Where do you pick up?

We are a door to door service, so we pick you up at your accommodations, whether it’s a hotel, B&B, inn or residence. Pick up and return within Paso Robles, Templeton or Atascadero city limits is included. Additional pick up charges apply for outside areas (per group, not per person) as follows:

• Arroyo Grande-$50
• Avila Beach-$45
• Cambria-$40
• Cayucos-$40
• Lake Nacimiento/Heritage Ranch-$30
• Los Osos-$45
• Morro Bay-$40
• Pismo Beach-$45
• Shell Beach-$45
• San Luis Obispo-$40
• San Miguel-$25
• San Simeon-$45
• If your pick up city is not listed we may not pick up there. Arroyo Grande is typically the furthest south we can go. Please contact us to inquire about different pick up cities.


Cancellation policy: 72 hour notice for groups of 6 or less and 2 weeks for groups of 7 or more. Should you cancel prior to these time frames there is no fee, however, afterward we will hold you responsible for the entire amount. Please note, should your group reduce in size you will be held responsible for those seats if we are not notified within the above referenced time frames.

Intoxication: We are here to help you have a wonderful day and we are certain you are going to, although we do ask that you be mindful of your consumption. Should we observe, or be notified by a tasting room server, that anyone in your party is becoming too intoxicated to continue we reserve the right to return to you to your accommodations without refund. Additionally, there will be a $300 cleaning fee for any “mess” made by anyone in your party inside the van.

How it Works

For the ultimate in freedom and flexibility, choose our Private Tour! As opposed to limos or other charter services, where the meter is running all day, wasting the money you should be spending on wine, for ours you just pay a set fee for the entire day.

A Private Tour with The Wine Line is exclusively personalized and completelyprivate.  The driver and vehicle are dedicated to you for the day and you can go to any wineries you choose in the entire Paso Robles or San Luis Obispo region.  With our Private Tours you can set your pace and create your own itinerary, and your driver will accommodate your requests, or we can tailor an itinerary to your particular desires.

How to Hop On… 1, 2, 3!

1Select your desired region.
We have a number of experiences in Paso Robles and Santa Barbara. Pick your region and experience, and later your tour type.
2Choose Your Private Tour.
Select the Private Tour option for your personalized touring day in your desired region.
3 We pick you up.
We will follow your itinerary, or make recommendations, either way, you’re in charge as to how your day goes!