HOW IT WORKS

The Wine Line is a totally unique wine tasting tour service. In addition to Fully Private and Customized wine country tours, we offer our distinctive Semi-Private Tours. In keeping with our mission of “Freedom and Flexibility,” while recognizing that the majority of wineries now require reservations, we operate a modified version of our signature “Hop On, Hop Off” service, as follows:

  • You pick ’em, we book ’em! – We personalize your itinerary with your choice of wineries depending on the tour option you choose!
  • Door-to-Door pickup & return! – Whether a hotel, motel, Airbnb, RV, etc., we’ll come to you, and return you, and your wine with you, at the end of the day!
  • You’ve got options! – Choose from Semi-Private or Private; à la carte, lunch added, or All-Inclusive; One day, or Multi-Day Pass!
  • Pick your pace! – Maximize your day with a standard 4 stop itinerary, about an hour at each winery, or luxuriate with a more leisurely pace to soak up the experience, you tell us!

For a little more of a peek behind the curtain of day-of-service operations, click the following FAQ link: How does your Semi-Private, modified “Hop On, Hop Off” Paso Robles wine tour work?

Plan your Private or Semi-Private Wine Tour today!

Hop on, Hop Off. On The Wine Line you set your tour itinerary!

How to Hop On… 1, 2, 3!

1Where are you touring from?
We have a number of options in Paso Robles as well as a loop in Santa Barbara. Pick your region, and later your loop.
2Pick your experience.
We offer Private, Semi-Private, and Multi-Day options visiting California’s most celebrated wine country.
3 We pick you up.
We can offer advice, or follow your itinerary, but you get to decide where to hop on, and hop off with The Wine Line.

LOOPS

  • Paso Robles East Side

    Our most popular route featuring more than 20 wineries all with special offers for The Wine Line riders.

  • Paso Robles West Side

    Paso Robles West Side Wine Trail including optionally the Tin City (Downtown) tasting rooms.

  • Santa Barbara

    More than 30 wineries including the Foxen Canyon and Los Olivos Promenade Wine Trails.

  • Private Itineraries

    Charter a tour van for your private pleasure and visit award-winning and up-and-coming wineries throughout the region.

Semi-Private & Private Wine Touring in the Santa Barbara and Paso Robles Regions

Modified Hop on, Hop off wine tours servicing the Paso Robles and Santa Barbara Wine Country.

LOOPS

  • Paso Robles East Side

    More than 20 wineries, some of the big ones, many with special offers for The Wine Line visitors.

  • Paso Robles West Side

    The West Side, chock full of the smaller, boutique and family owned wineries, also including Tin City & The Ramada Drive wineries as options.

  • Santa Barbara

    More than 30 wineries including the Foxen Canyon Wine Trail and the charming Los Olivos Promenade.

  • Private Tours

    Charter a van and driver for your completely private tour with a fully customizable itinerary, and visit award-winning and up-and-coming wineries throughout your desired region.

How it Works

The Wine Line is a totally unique wine tasting tour service. In addition to fully private and customized wine country tours, we offer our distinctive Semi-Private Tours. In keeping with our mission of “Freedom and Flexibility,” while recognizing that the majority of wineries now require reservations, we operate a modified version of our signature “Hop On, Hop Off” service, as follows:

  • You pick ’em, we book ’em! – We personalize your itinerary with your choice of wineries depending on the tour option you choose!
  • Door-to-Door pickup & return! – Whether a hotel, motel, Airbnb, RV, etc., we’ll come to you, and return you, and your wine with you, at the end of the day!
  • You’ve got options! – Choose from Semi-Private or Private; à la carte, lunch added, or All-Inclusive; One day, or Multi-Day Pass!
  • Pick your pace! – Maximize your day with a standard 4 stop itinerary, about an hour at each winery, or luxuriate with a more leisurely pace to soak up the experience, you tell us!

How to Hop On… 1, 2, 3!

1Select your desired region.
We have a number of experiences in Paso Robles and Santa Barbara. Pick your region and experience, and later your tour type.
2Pick your Tour Type.
We offer Private, Semi-Private, and Multi-Day options visiting California’s celebrated wine regions.
3 We pick you up.
We can offer recommendations, or follow your itinerary, but the choice is up to you!

We want you to have a great trip, but don’t take our word for it

Here’s what some of our guests shared around the web

What an amazing experience!!!!! The ride, recommendations and service was amazing. We were all cracking jokes with each other it was so fun. An amazing day. I’d use wine line again in a heart be. See you soon.

I booked this tour for my friends bachelorette. I have to say I am sooo glad I did!!! Thank you so much for making this trip memorable for us!!!!! We will definitely be booking our next tour with the wine line.

We couldn’t have had a better time this weekend. We were able to visit four wineries in five hours. We had plenty of time at each winery. Thanks to The Wine Line for providing a fun day.

We had a great day in Paso Robles. Our driver took us wherever we wanted to go and also gave us some great suggestions. Thanks for a fun day out with friends totally relaxing. Recommend The Wine Line 100 percent!

This service is awesome. My friend and I rented the private wine shuttle because three of the wineries we wanted to go to were outside the list. So we had the van to ourselves. I highly recommend The Wine Line.

Our driver took great care of our group and provided a tasty lunch. The Wine Line is the smart choice to visit several wineries and have everything covered – like lunch, driving, and making decisions on where to go.

Our party of 4 had the van to ourselves, and our driver accommodated everything we wanted. He took us to a variety of wineries, all with quality wines. A great way to travel with an expert.

Because sharing is caring.

#hoponthewineline

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We want you to have a great trip, but don’t take our word for it

Here’s what some of our guests shared around the web

What an amazing experience!!!!! The ride, recommendations and service was amazing. We were all cracking jokes with each other it was so fun. An amazing day. I’d use wine line again in a heart be. See you soon.

I booked this tour for my friends bachelorette. I have to say I am sooo glad I did!!! Thank you so much for making this trip memorable for us!!!!! We will definitely be booking our next tour with the wine line.

We couldn’t have had a better time this weekend. We were able to visit four wineries in five hours. We had plenty of time at each winery. Thanks to The Wine Line for providing a fun day.

We had a great day in Paso Robles. Our driver took us wherever we wanted to go and also gave us some great suggestions. Thanks for a fun day out with friends totally relaxing. Recommend The Wine Line 100 percent!

This service is awesome. My friend and I rented the private wine shuttle because three of the wineries we wanted to go to were outside the list. So we had the van to ourselves. I highly recommend The Wine Line.

Our driver took great care of our group and provided a tasty lunch. The Wine Line is the smart choice to visit several wineries and have everything covered – like lunch, driving, and making decisions on where to go.

Our party of 4 had the van to ourselves, and our driver accommodated everything we wanted. He took us to a variety of wineries, all with quality wines. A great way to travel with an expert.

After 17 years of helping wonderful people to “hop on” The Wine Line and experience the glory of Paso Robles wine country, and for several years, Santa Barbara,  it is with a complex mix of bittersweet emotions that I am announcing my departure. The reasons are various and personal, but I am infinitely gratified by all the years of operation and being entrusted by our valued customers to assist in creating forever memories for them, and even ourselves in the process!

As sad as I am to exit, I would love to empower some adventurous spirit (perhaps a couple?) to carry the mantle and continue the legacy. If you, or someone you know, might be interested in buying The Wine Line, please contact me. We have the aforementioned years of established business and goodwill, particularly in Paso, a solid repeat customer base (Wine Linos!), hundreds of 5 star reviews across the various platforms, a wonderful website, trademark, and two vehicles for a turn-key operation!

Whatever the case may be…I want to THANK YOU ALL for the years of business (some of you for your 22 times with us!). I cannot adequately express my gratitude, and the pride I feel for all we have done and experienced together!

Until our paths cross again, CHEERS!!

Jason Westfall
Owner
The Wine Line